Connecting arts to sports | Gary Steuer pitches an idea

"Can we do a better job of engaging our wildly popular sports superstars as spokespersons, or even philanthropists?" Gary Steuer, Chief Cultural Officer of the City of Philadelphia, asks in his blog post, Arts and Sports.

"What if?" is about my favorite question. It's powerful.

What a great idea. What if sports teams visibly partnered not just with corporate sponsors but with arts organizations, schools and philanthropic entities? What if they helped to promote the idea that sports and arts are equally important, culturally, educationally, and economically?