"An art of real order doesn't say 'Workers of the world unite. It doesn't say 'Pasteur's theory had many beneficial results for the human race,' and it doesn't say 'Buy Camel cigarettes'; it merely says 'Look, here is a unique configuration in color-space." - Stuart Davis
To me this speaks to the primacy of the visual language and neatly puts "content" in its place. While content may be the fuel that drives a project, while I am working in the studio, it's the moving around and arranging of color and shape with paint that make the painting.
Build the work and let the content fall where it may, I boldly tell myself. If it's there to begin with, it will be there at the end.