JelLo-Fi | Gelatinus Vulgaris LoFilia (to give both its common and tongue-in-cheek Latin names) is an installation of Jello, molded in classic 1950's forms and grouped in the grass at the Rubicon Foundation’s Lo-Fi Festival at Smoke Farm, a 360-acre former dairy farm on the Stillaguamish River in Arlington, Washington.
In a nutshell I am using Jello to highlight urban disconnection to the source of our food as well as the vast resources we spend to raise beef.
The project works on two levels, visual and conceptual. You don't need to know about the conceptual part to enjoy the visual effect of Jello on the ground outside in August. This part is playful and even funny, at least it amuses me. The underlying ideas however couldn't be more serious.
I'm particularly concerned with water consumption. In a year of record-breaking high temperatures and drought we continue to suck water out of the Ogalalla Aquifer, a non-replenishable water source underlying much of the west and south, using it to water crops fed to cows that in turn feed our appetite for beef.
The installation of Jello - a commercial form of gelatin derived in part from cows' hooves - is designed specifically for the Lo-Fi Festival at Smoke Farm in Arlington, WA where it will sit directly on the ground near a stream where cows once trod.
The project is intended to be playful and surprising visually while making a deeper conceptual point about how we use resources to raise food in an increasingly resource-imperiled world.
I've created this blog to track some of the ideas, research, challenges and process involved in realizing my project. Thanks for reading!